GENERAL-C is your go-to construction partner to take your business to legendary heights. Not just any general contractor, we are about boss-level execution in bringing visions to life in the Netherlands and abroad.
Think fireworks but for your brand!

We’re a one-stop shop that delivers end-to-end services,  takes charge of construction projects, and leads them to roaring success. We give that sweet peace of mind, deliver a bigger bang, and blow expectations out of the water while we transform customer experiences into mind-blowing encounters that leave a lasting impact.

At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   At GENERAL-C we talk the talk   
…and walk the walk!…and walk the walk!…and walk the walk!…and walk the walk!…and walk the walk!…and walk the walk!…and walk the walk!

WE GET YOU…

You’re yearning for a silk-smooth project ride, without surprises and with top-notch results. Rest assured that we'll deliver exactly that, and then some!

WE GET YOUR BRAND…

We amplify brands by creating iconic experiences that wow audiences. Trust us like those that came before you, and let’s make the magic happen!

WE GET YOUR BUSINESS…

... and know where it's headed. Armed with battle-tested future-forward expertise, we streamline processes, unlock efficiencies, and deliver more bang for your buck!

WE GET YOUR CUSTOMERS…

Our founders bring tons of experience, from B2B to B2C, from customer facing roles to design and executive leadership. We create priceless value in construction and beyond!

WE GET IT DONE…

... on brand, on time, on budget, and with exceptional quality! Our rock-solid reputation is built on experience, an unrivalled network, top-notch project management, and our famed Rotterdam-can-do-mentality.

WE’VE GOT THIS!!

Just relax, sit back, and let us do the heavy lifting!

WE’VE MARCHED WITH TITANS

Explore our portfolio and witness the legend unfold.

Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi • Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets • Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet • Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret

Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Nike • Adidas • Under Armour • Zadig & Voltaire • American Eagle • Calzedonia • Intimissimi
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Aerie • De Bijenkorf • Westfield Mall Of The Netherlands • Unibail Rodamco • MR Green Boutique Office • Amsterdam The Style Outlets
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Breitling • Coolblue • New Balance • Luxottica • Schiphol Airport Retail • Batavia Stad Fashion Outlet •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •
Nespresso • Vodafone • Asics • Max Mara • Clinique • Tesla • NIO • Victoria’s Secret •